The first thing you should do is optimize your Page to showcase your events. First, make sure your “Events” tab is one of the first tabs on your Page’s Timeline on desktop. This makes it easy for people to find your calendar and see a full list of your events. You can change the order using the “Manage Tabs” option in the “More” dropdown menu. (If the “Event” tab isn’t visible, you’ll need to create an upcoming event before managing the tab order.)

On desktop, you can also reorder the sections in the left-hand column so that “Events” appears at the top. (You can manage the order by clicking the pencil icon that appears when you hover over the unit.)

Be sure to check “Publish New Events to Timeline” within your “Event” tab, so people can find out when you create a new event

SOURCE: Eventbrite